the bathroom sink

Our product development lab is currently busy beta testing our first fully custom project. We present The Bathroom Sink. The idea behind The Bathroom Sink is simple: to make sure you never run out of toiletries. Left of West Lab was involved with The Bathroom Sink since concept creation. We managed and implemented the strategy, marketing, branding, design, user experience, development, launch and future phase planning.

 
The Bathroom Sink Homepage

Website creation

Left of West managed all aspects of branding, development, project management, marketing, social media and public relations for the newly launched website The Bathroom Sink. The Bathroom Sink has been featured in dozens of publications as the "future of shopping for daily bath products." 

product development

The Bathroom Sink started as a coffeeshop conversation between Joe Doucett (CEO and Co-Founder) and Jenna (Left of West, Co-Founder of TBS). Joe discussed his idea of a website that would be intuitive and anticipate your refill needs for daily bath products based on their daily usage so it wouldn't cause product build up. At that moment the co-founding team of The Bathroom Sink was born. Jenna and thusly Left of West has led all aspects of vendor management, product management, marketing, execution and launch strategy. The site is currently live and gaining momenteum each month.

The Phoenix Business Journal

branding & Execution

The Bathroom Sink team was unanimous on the clean style our brand would feel crisp with blues, teals and white subway tile. We use unique patterns to differentiate our look and the tone of the brand is friendly with a slice of comedy.  Left of West has handled the following elements of the project:

  • Project Management
  • Marketing
  • Graphic Design
  • Website Development
  • Public Relations
  • Social Media
  • Community Relations
  • Apparel Design
  • Blog & Content
  • College Rep Program